Battle of the Brands (2026 - 2026)

It's posh versus upstart. From cakes to wine, Kate Quilton explores the ultimate British supermarket showdown. This isn't just any supermarket turf war... this is Aldi vs M&S.

From homeware to beauty to online, in a contest of penny-pinching power versus posh polish, how did Primark's bargains muscle in on John Lewis's bougie turf?

Kate Quilton peers into the cookie jar to look at the rivalry between the confectioners. She takes in the development of new products, the shrinking of existing ones, and how the contest for publicity takes in everything from the cake-v-biscuit debate and drumming gorillas. Kate also looks at how McVitie's are reinventing the Jaffa Cake, while Cadbury are leaning into collaborations with Biscoff, Oreo and Daim to extend their Dairy Milk empire