Cameras go behind the scenes of international airline Virgin Atlantic as it celebrates its 30th year in business. The documentary series follows day-to-day activities as workers give customers the Virgin Atlantic experience. Episodes include conversations with founder/chief executive Richard Branson, cabin crew members and warehouse staff. After a turbulent few years during which the company experienced dramatic shifts in its finances, the staff discuss some of the changes incorporated to improve the company's services.

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In the opening episode, the team at the Virgin Atlantic base in Crawley prepare for the airline's thirtieth birthday event. Excitement is in the air as Richard Branson prepares to make a rare appearance. Elsewhere, after a two-year recruitment freeze, Virgin is finally hiring cabin crew again. The modest starting salary does not seem to deter applicants, as over 2,000 people apply for a job in just 48 hours.
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In the opening episode, the team at the Virgin Atlantic base in Crawley prepare for the airline's thirtieth birthday event. Excitement is in the air as Richard Branson prepares to make a rare appearance. Elsewhere, after a two-year recruitment freeze, Virgin is finally hiring cabin crew again. The modest starting salary does not seem to deter applicants, as over 2,000 people apply for a job in just 48 hours.